Generating guaranteed roofing leads presents a major hurdle for roofing companies. most roofers have tried everything from digital marketing to direct mail. established businesses often enjoy the majority share of leads, while the rest of us fit in where we fit. To start generating more leads, check out these 11 Methods to Generate Roofing Leads in 2022.
what is a roofing lead?
A roofing leader is a potential customer who shows interest in your services by submitting their contact information through an online form or a phone call.
Reading: How to get roofing leads from insurance companies
how do roofers get affordable leads?
Roofing companies gain leads through promotional strategies such as paid advertising, organic SEO, and in-person trade shows or campaigns. Some roofers also pay third-party brokers to exchange potential customers’ contact information, leading to lower conversion rates.
types of ceiling cables
Generally speaking, there are two types of roofing cables; exclusive and shared. Exclusive leads refer to leads that contact only your roofing company, while shared leads are available to multiple contractors simultaneously.
Unique leads: apply only to your business (usually from marketing)
shared leads: apply to multiple competing businesses (usually coming through brokers)
Of course, you also have variations of leads by industry. for example, commercial roofing cables contrast with residential roofing cables in value and affordability. metal roofing cables also enjoy clear advantages over tile roofing cables, for example. Supply and demand have a significant influence on the cost per lead for roofing professionals.
exclusive ceiling cables
Exclusive roofing leads are contacts for your business with no exposure to the competition. they find your company organically and contact you directly, looking for your specific brand. Unique leads are the most valuable type of lead because they convert at the highest rate and create the most repeat customers. As a result, all businesses should try to get exclusives by investing in online marketing.
shared ceiling cables
Shared leads come from third-party brokers who sell lead information to multiple companies in the same area. As you can imagine, shared leads convert less often, and when they do, they’re unlikely to result in repeat business. Companies often mistakenly think that they can only acquire shared, not exclusive, leads when a simple marketing strategy would allow them to achieve the latter.
but enough of that. here are 11 great ways to get more leads in 2022:
1) google maps package
Getting leads from the google local maps package is a significant return on investment. Since businesses can create free listings, the return is a bonus. Of course, you can hire a local SEO expert to optimize your listing, in which case the monthly down payment changes the ROI. however, compared to other methods, google maps rankings still produce much higher performance.
According to statistics, the 3-pack appears for 93% of local searches, demonstrating its potential reach for businesses. For roofing companies, local searches make up the majority of their leads, making local SEO an ideal channel for lead generation in 2022.
The google maps package pulls the listings and data from google my business to provide users with local service options that meet their query intent. With this in mind, make sure your GMB listing is fully optimized with photos, GMB posts, and accurate contact information. see more resources below:
- a beginners guide to ranking on google maps
- improve your local google ranking
- how to get roofing leads on facebook
- Best Practices for Creating Lead Ads
- 9 SEO tips for roofers
- best roofing seo companies of 2022
- The Ultimate Guide to Direct Mail
- 13 Reasons Direct Mail Isn’t Dead
- What size hail can damage a roof?
- what to do about roof hail damage
- 8 simple google ads tips to make more money
- get started with microsoft advertising
- what do you say after knocking on the door?
- how to scale a roofing business in 2022
- Trade Shows: A Complete Guide for Roofing Contractors
- florida roofing & sheet metal exhibition
- beginner’s guide to email marketing
- The Ultimate Guide to Email Marketing
2) advertising on facebook
In 2022, many roofers ask how to get roofing leads on facebook. the answer is through paid advertising. Posting promotions on your front page doesn’t work well as Facebook hides most of these posts from your followers. instead, running paid advertising campaigns reaches the majority of users.
You can use facebook lead ads to get contact information on the spot. Alternatively, you can run a more traditional ad style and funnel users into a solid landing page.
Lead ads are especially useful as they pre-populate forms so users can easily submit their contact information. chargebacks are common in traditional online advertising forms because users get bored of having to fill in all their information; facebook removes this hurdle and increases conversions in the process.
facebook owns another popular social platform, instagram, on which facebook advertisers can, in turn, run the same ads for their campaigns. With over a billion active users on IG, it serves as another method of getting leads for your business. To learn more about Facebook ad campaigns, check out these materials:
3) search engine optimization
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seo for roofers is the best way to generate leads online. It costs nothing to get an organic position on the first page of Google unless you hire a third party marketing company to optimize your roofing website. Of course, most roofers don’t have time to do the work themselves, which involves writing new service pages and blog posts and then inserting title tags, meta descriptions, and keywords.
seo is an integral process, but its impact can change the position of your company within the industry. The main components of SEO are technical, on page, local, content, and link building. Although this series of tasks may seem difficult for beginners, a good agency will operate all facets at once.
Google’s algorithm becomes more advanced every day, so adhering to the latest practices is critical to achieving or maintaining rankings. SEO provides the best ROI of any lead generation strategy for businesses.
If your business can secure a top ranking for relevant keywords in your area, the ctr becomes 28.5%, which means users click almost 30% of the time. Compare that to PPC stats that show the average CTR is less than 2%.
see additional material on seo below:
4) direct mail
Snail mail seems outdated, but the numbers show its effectiveness is still strong for roofers. Think about it, is an owner more likely to check their mailbox or email inbox? the first is the correct answer due to spam. Email inboxes contain nearly 1,200% more spam than direct mail.
Direct mail costs around $55 per lead and drops to $50 per lead when using a proper mailing list. All things considered, traditional mail is still a profitable lead generation technique. think about how sick people are of receiving spam emails. it stands to reason that they are more likely to trust direct mail than their gmail inbox.
Banner ads with attractive photos and clear calls to action work best, just like in online formats. while a percentage of your list may throw your mail in their recycle bin, they will consume enough content to make the campaign worthwhile. see more resources below:
5) hail chase
chasing hail storms is not the best idea, but it would be misleading to suggest that it doesn’t work. Roofers can monitor storms using tracking apps like Hail Trace and prepare their team to reach affected cities. there is no dignity in chasing chaos, but there is money involved. Ultimately, hail storm tracks are precious and often create a window of growth opportunity for roofing companies.
Companies can use storm tracking apps to receive notifications when a storm passes through their service areas. By letting technology help you with your lead generation campaigns, you’re optimizing your business for 2022. Depending on the size of your sales team, you can deploy teams in different areas.
Residential homeowners are more likely to respond to sales pitches after a storm when they need immediate repairs. Under normal circumstances, residents like to put off major roof repairs until they notice a roof leak or worse. hail storms provide a great opportunity for lead generation. Check out some materials below:
6) ppc advertising (google ads)
google ads help new roofers quickly position themselves at the top of google rankings. Even with a click-through rate of around 38%, google ads still attract engagement from a significant portion of the user base. Costs per click are increasing due to high competition, but ppc ads are still a legitimate lead generation method for roofers based on your local area.
In addition to Google, Microsoft Advertising (formerly Bing Ads) also offers PPC opportunities by business. CPCs are lower on Bing because they have a lower market share on search engines. however, users still use bing enough to make it worthwhile to run occasional ads, which is definitely worth a try.
Regardless of what platform you use, the success of your ad will come down to engagement. Make sure you design an attractive ad with a compelling CTA, which will improve CTR and maximize your budget. only target buyer intent keywords because other types of queries will not result in sales.
learn more about the topic below:
7) knock on the door
The best time to knock on the door is after hail storms, as most homeowners seek roofing services immediately after damage. Contractors can use storm tracking apps to track recent storms in their service areas. Most residential roofing services are performed after the damage is present, making your post-storm presentation the biggest selling point.
deploying your salespeople is critical to getting conversions, as some may have specific strengths or be familiar with particular areas. Smaller businesses have to knock on every door on their own, which can be time-consuming and frustrating, especially if you work in an area without storms.
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despite its possible downside, the numbers don’t lie about the effectiveness of knocking on the door. a recent survey indicated that 76% of roofing companies still use the tactic in some form. while other marketing strategies have emerged in the last decade, the preservation of some traditional methods is still valid. learn more below:
8) trade associations
The main benefit of trade shows is networking. You can build partnerships with vendors and other industry giants for future lead generation pathways. Your representative should present value when attending association shows so that potential members have an incentive to work with your company.
Keep track of how much you pay for trade show tickets because you’ll want to earn more in residual income. You could be wasting your resources if you only attend shows to have fun with other people in the industry. set up a booth and provide something of value in exchange for contact information.
You may not reap the rewards of potential customers at trade shows for months or even years to come. however, if you do your due diligence, you will benefit in some way. To see some of the major trade shows, check out the materials below:
9) mass emailing
We talk about direct mail as a superior version of email marketing – fewer people open emails in 2022. Still, you can convert people through email blasts with the right marketing format. the key is personalization and customization.
Adding people to your email list is easy, but getting them to respond to flyers, coupons and special offers is much more complicated. That’s why crafting a personalized email marketing campaign strategy is critical to success in 2022.
Very few roofing companies engage in any form of email marketing, which reduces your lead generation pipeline. The irony is that sending mass emails is now easier than ever, and open rates can be increased through personalization.
Statistics show that follow-up emails can increase sales by nearly 80%, making them a viable strategy for any business. While the idea of sending mass emails may turn off some businesses, the results make it worth it. learn more below:
10) youtube marketing
roofer’s ability to market video has increased over the last decade. Most smartphones have HQ cameras to capture roofers at work and on the job. You, too, can get involved in video marketing by uploading your branded videos to YouTube and then embedding them on your website.
youtube is a search engine itself, which means that some potential customers may find it while browsing the popular video platform. others may see your video on their websites, as google takes videos into account when ranking pages in search.
more adults consume youtube than any other form of social media content, making it a great platform to boost your business and brand. Many roofers have popularized themselves and their businesses using YouTube, and their channel has reaped the rewards. Be sure to check out other success stories for more ideas for your channel.
When it comes to setting expectations for your YouTube material, you don’t have to go big to be successful. In other words, you can still generate leads without becoming an internet celebrity. Additionally, boosting YouTube content is a great way to expand your online presence, which can allow you to gain leads through other channels.
11) trade associations
Joining forces with vendors can help roofers generate leads in 2022. Whether it’s bigger brands like menard’s and home depot or smaller regional vendors, roofing contractors can get a leg up on the competition. Sometimes roofers can even get an inbound link from one of the provider’s websites, which can indirectly drive lead acquisition through seo marketing.
You can search for other referral partners, such as real estate agents and developers, who might be able to provide you with some customer leads. The more you can grow your network, the better your chances of acquiring additional leads.
It also makes sense to partner with online influencers in an increasingly digital marketplace. Consider joining the people on their podcasts to talk about roofing, marketing, and other companies applicable to your industry. people will not only enjoy your knowledge, but you will also be able to spread brand awareness.
conclusion on how to get more roofing leads
At Roofer’s Guild, we help companies grow their business through proven marketing techniques. Having worked with thousands of roofers over the years, we understand which lead generation strategies produce the best results. seo is still the most efficient and profitable way to get new clients. however, paid strategies like google ads and facebook ads can also produce favorable results.
We recommend combining these roofing lead generation techniques to maximize customer acquisition. As the market continues to evolve, new strategies will emerge along with new technology. still, there will always be opportunities to get more roofing leads.